The Journal
Insights & Playbooks
Field notes on operations, fractional leadership, and the systems that actually make small businesses run. No listicles, no recycled advice — just what we're seeing on the ground.
- 7 min read
What Is a Fractional COO? (And When You Actually Need One)
If you're the founder AND the bottleneck, a fractional COO can quietly become the most valuable hire you make this year. Here's what the role actually is — and the signs it's time.
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- 6 min read
Fractional COO Rates: What Small Businesses Actually Pay in 2026
Fractional COO pricing is all over the map — and most of what you'll find online is either wildly optimistic or written by people selling something. Here's what small businesses actually pay.
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- 9 min read
Notion to ClickUp Migration: A Complete Playbook
Most Notion → ClickUp migrations fail the same way: someone exports a bunch of pages, the team hates the new system, and everyone quietly drifts back to Notion. Here's how to actually make the switch stick.
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- 6 min read
Looking for a Marketing Agency in Oregon? Why Rae Is the Right Partner
Most business owners don't need more content — they need a strategy that turns visibility into revenue. Here's how we approach growth for Oregon brands.
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- 8 min read
Kitchen Table to Marketing Agency: My Real-World Strategy Guide
How I turned a wax-melt side hustle into a full-scale marketing agency using systems I tested on my own business first.
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- 5 min read
Why I Ditched Notion for ClickUp
For a fast-moving agency managing content, approvals, and creative across multiple clients, Notion turned into a bottleneck. ClickUp changed that in a week.
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- 6 min read
How Corporate Finance Principles Drive Social Media Success
Most agencies chase trends. We track returns. How corporate finance principles design social strategies that drive measurable revenue.
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