The Challenge
The brand had strong product and loyal buyers but no repeatable marketing system. Instagram visuals were inconsistent, no cohesive templates, colors, or signature look. The newsletter felt generic with no reason to open the next one. Posts didn't spark conversation, the email list sat underused, and messaging was informative but not magnetic. There was no strategic bridge from Instagram scroll to wholesale order.
Our Approach
- Refreshed the visual identity with cohesive templates and reels so the brand became instantly recognizable.
- Introduced two newsletters, one for brand updates and offers, one focused on free guides and education for candle makers.
- Built a clear pathway from social engagement → email sign-up → wholesale order.
- Established a steady posting cadence with a real brand voice that claimed premium positioning.
- Set up an active Facebook group where makers connect, learn, and stay loyal.
Results
The numbers above, and something harder to measure: wholesale buyers stopped treating the brand like a supplier and started treating it like a brand. Subscribers save the guides, share resources, and reach out asking for more educational content. The email list became a trusted resource, not just a sales channel.
Facebook, Since Working Together
| Before | After | % Inc. | |
|---|---|---|---|
| Interactions | 204 | 5,400 | +38.3% |
"If you have any doubts on whether to make the leap, take it from a person who was very hesitant at first, and invest in Micayla. Definitely do it. She has both the creative and organizational skills to take your business to the next level. Within just a few days, she was able to create my ideas and vision and develop a cohesive look for our brand. Even better than what I originally had in mind. I was nervous that this would be an added expense, but it's actually an investment, and you will see an increase in your sales adding Micayla to your team. you will not be disappointed."
What We'd Recommend for a Similar Business
For a B2B product brand, the win isn't more posts, it's a system that keeps voice, cadence, and buyer segments straight, plus a clear path from content to purchase. Fix the system and every future campaign compounds.